Creating iOS apps begins with clarity about the audience, the app’s purpose, and the primary scenario to address in the initial release. A solid discovery phase helps define the MVP scope, select the appropriate architecture, and skip features that seem impressive on paper but don’t enhance actual usage.

After the foundation is in place, attention moves to UI behavior, performance, and stability across iPhone models and iOS versions. Uniform navigation patterns, thoughtful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) make the product simpler to maintain and scale after the App Store release.